Are Loyalty Programs Too Complicated?

I have been asking myself that question a bit lately. Punch cards (think sandwich shops), Subway’s old-school stamp card, key ring cards, it can be a bit cumbersome to keep track of it all. In fact, today, KeyRing, a loyalty programs company which attempts to solve the problem of “too many loyalty programs cards in your wallet” sent me an email about a “challenge” they are having to reduce your wallet size because of having too many loyalty programs cards. Which reminds me of this Seinfeld clip when George’s wallet is too big because of all of the stuff in it. Their challenge is to show your “before” and “after” photos of your wallet for using the KeyRing app. I haven’t downloaded it yet, but I have heard good things.

Is Your Wallet Jammed With Loyalty Programs Cards?

A company called Spring Marketplace, based in Chicago, aims to transform the loyalty programs business by simply promoting the direct-to-credit-card cash back concept. Rather than using a loyalty programs card, consumers simply register their credit cards and dine out like they normally would. Merchants then send you offers that you can automatically add to your card for cash back on a future purchase.

I really like this concept, because not only do you not have to carry loyalty programs cards around, redemption is simplified, too. The only downside right now with Springfield Marketplace is that their merchant partners are only in Chicago and Nashville. But, that could change.

Posted in loyalty programs.

mschroed@hotmail.com

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