Emerging mobile payment wars: Softcard vs. Apple pay

Recently, there was a big deal made of the new Apple mobile pay option, called Apple Pay, which was available with the iPhone 6. That’s pretty cool, but it’s a little late to the party, in my opinion, for smartphone payment options. I have been using Softcard on my Samsung Galaxy 4 for quite a while now. There are some differences of course between the phones, such as the iPhone’s fingerprint security feature, but fundamentally, the payment technology, using Near Field Communication (NFC), is the same. But, I get it. It’s a Google vs. Apple vs. Samsung type of thing.

What I have been enjoying for the past several months is the $1 off (in the form of a statement credit) for all of my purchases I make with my mobile phone using the Softcard card. The promotion is good for up to $50/month and will last until the end of the year, which has been awesome. For example, I have purchased water for free at CVS after the rebate on many occasions. Free money! They have other promotions as well, such as discounts at restaurants and retailers.

Mobile wars


n Photo credit: CNET

What remains to be seen to be seen is if there will be a fight between Apple and Samsung (they don’t like each other, FYI) in which we can all benefit in the form of incentives thrown our way to win us over. Will Apple also have a $1 statement credit promotion to try to steal Samsung’s business? That would be cool. Since my wife has an iPhone, I will just use her phone to get the deal if/when Softcard’s promo runs out.

Apple is set to roll out their mobile payment option this month to several retailers. It will be interesting to see what the response is.

The bottom line is, at least for a short time still, Softcard users can benefit for adapting the NFC mobile payment option when they make a purchase.

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