Emerging mobile payment wars: Softcard vs. Apple pay

Recently, there was a big deal made of the new Apple mobile pay option, called Apple Pay, which was available with the iPhone 6. That’s pretty cool, but it’s a little late to the party, in my opinion, for smartphone payment options. I have been using Softcard on my Samsung Galaxy 4 for quite a while now. There are some differences of course between the phones, such as the iPhone’s fingerprint security feature, but fundamentally, the payment technology, using Near Field Communication (NFC), is the same. But, I get it. It’s a Google vs. Apple vs. Samsung type of thing.

What I have been enjoying for the past several months is the $1 off (in the form of a statement credit) for all of my purchases I make with my mobile phone using the Softcard card. The promotion is good for up to $50/month and will last until the end of the year, which has been awesome. For example, I have purchased water for free at CVS after the rebate on many occasions. Free money! They have other promotions as well, such as discounts at restaurants and retailers.

Mobile wars

mobile

n Photo credit: CNET

What remains to be seen to be seen is if there will be a fight between Apple and Samsung (they don’t like each other, FYI) in which we can all benefit in the form of incentives thrown our way to win us over. Will Apple also have a $1 statement credit promotion to try to steal Samsung’s business? That would be cool. Since my wife has an iPhone, I will just use her phone to get the deal if/when Softcard’s promo runs out.

Apple is set to roll out their mobile payment option this month to several retailers. It will be interesting to see what the response is.

The bottom line is, at least for a short time still, Softcard users can benefit for adapting the NFC mobile payment option when they make a purchase.

Posted in loyalty programs and tagged , , .

mschroed@hotmail.com

One Comment

  1. I simply waentd to write down a quick word in order to appreciate you for all of the unique steps you are sharing on this website. My incredibly long internet research has now been rewarded with wonderful content to go over with my friends and classmates. I would assert that most of us site visitors are definitely blessed to dwell in a good community with many special people with very helpful advice. I feel very much blessed to have come across your webpages and look forward to so many more entertaining moments reading here. Thank you once again for everything.

Leave a Reply

Your email address will not be published. Required fields are marked *