Big money savings news – RetailMeNot acquires GiftCardZen

For big fans of discounted gift cards and coupon codes, like this blogger, this RetailMeNot acquisition is exciting and it could greatly simplify money savings strategies I have discussed many times before. For a while, I have been hoping for a more seamless coupon + discounted gift card shopping integration experience. This may be one more step there.

According to their press release:

“Acquisition Significantly Expands RetailMeNot’s Operational Abilities and Digital Savings-Oriented Content to Enhance Consumer Experience and Drive Long Term Growth”

Agree with that statement. They have been a coupon force for some time now and are typically the go-to place for whenever I am looking for a deal.

What will the “new” RetailMeNot site look like?


Credit: RetailMeNot

Details of the future partnership are few but it looks like there will be an integration of discounted gift card buying opportunities alongside displaying coupon codes for retailers. This would be my guess.  I have used Giftcard Zen previously and found them to be very fast when processing electronic gift cards (or ecodes) – nearly instantaneously vs. waiting up to several days after the transaction for the purchase to be verified. With these types of gift cards, instead of a plastic card, you receive a 16 digit number and a PIN which for many retailers can be used in store or online.

Since they are a quick processor, my hope is that RetailMeNot develops some sort of plugin, webapp, or app that allows seamless check out process that allows one to simultaneously buy an appropriate value discount gift card and apply a coupon code. This would cut a step in the process of maximizing money saving while shopping online.

We’ll have to stay tuned to see how the details will shake out. In the mean time, for the many other gift card resellers out there, take note.

P.S. sorry for the “pause” in posting. Life got in the way.

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